In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. What’s different : Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans) average of 4 to 5 minutes of ads per hour a limited number of movies and TV shows won't be available due to licensing restrictions, which we’re working on no ability to download titles. What stays the same : A wide variety of great TV shows and movies personalized viewing experience available on a wide range of TV and mobile devices change or cancel your plan at any time. Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.īasic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences: Unmissable entertainment at unbeatable value : Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.Īvailable in 12 countries : Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.Ī plan for every fan : Our current plans and members will not be impacted. So an interesting one to watch here to see who actually can take advantage of that when some of these names are cutting back on content spending.We’re excited to launch Basic with Ads - Netflix’s lower priced ad-supported plan - in November. You look at Apple, you look at Amazon- they've got a little more money, especially Apple, to spare here on content at a time when the pure streaming players are having to pull back because of a pullback in ad spending as well. At the end of the day, though, I keep looking at some of the major tech players in the space that aren't pure streaming plays, right? But when you take a look at a whole picture, they still will probably be spending a heck of a lot, Akiko.ĪKIKO FUJITA: Well, you know, I keep wondering, how much of this is influenced by the other? I mean, you talked about the cuts at Disney. So, yes, they are moving to be more conservative. When we talk about the cuts that we're doing, it's also important to put into perspective how small they are in relation to the overall spending that we typically see from Netflix, because operating expenses last year were about $26 billion. SEANA SMITH: It is something we're seeing across the board, although I will say that Netflix is better positioned than many of its competitors out there when it comes to the streaming space and the fact that they have been profitable now for quite some time. So this is something we're seeing across the board. We just heard from Disney, they are looking to slash $5.5 billion worth of costs, which include $3 billion in content costs. But management has been told to be cautious with their spending.Īnd, guys, this is something that we're seeing really across the media sector right now as investors shift focus to profitability and look to stem those streaming losses. According to the "Journal," there will be no hiring freezes or layoffs as a result of this pullback. But it's looking to cut costs after pushing that broader password sharing crackdown into the second quarter. Netflix, of course, is a notorious spender in the streaming wars.
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